Live video streaming has become popular in recent years, allowing individuals and businesses to interact with their target audiences via streaming video content. Live streaming differs from recorded video content and creates real-time and immersive experiences for viewers.
According to Grand View Research, the live video streaming industry’s value increased rapidly and will reach $184 billion by 2027. Convivia reports that live streaming video content has 27% more watch time than recorded or on-demand video.
Live Stream highlights that 80% of the internet traffic prefers streaming services to articles/blogs. According to Nielsen, 40% of internet users who watch live videos on PC, laptops, or smartphones are between 13 to 34 years of age.
PEW research study shows that 60% of young American adults watch TV on live streaming services like YouTube. These statistics indicate that live streaming services are the future of the internet, and advanced technologies like virtual reality (VR) will create immersive experiences for online users.
There are dozens of live streaming services or software/apps available. However, not all are quality, reliable, and cost-effective for individuals and businesses. Therefore, choosing the right service based on your needs is critical. Today’s article will highlight the best software/service for live video streaming.
Read on!
Twitch
Twitch is one of the most popular live video streaming services. It was the first and most recognized streaming platform for video gamers. According to Twitch Tracker, over 1.8 million people watch live streaming videos on Twitch at a time.
Although Twitch was launched for video game streaming, it has become a popular broadcasting platform for Vloggers, cooking channels, singing, music, gambling, creative arts, cartoons, entertainment, sports, etc. You can broadcast anything on Twitch using a premium-quality camera.
The primary advantage of using Twitch as a live video streaming platform is that most people browse the service for live channels. It offers cutting-edge viewer engagement tools, including analytics, to analyze data and modify your strategy accordingly.
In addition, you can earn a commission if you are a gaming streamer. You can directly interact with your target audience or viewers. Viewers can search and access their preferred Vloggers or streamers easily on Twitch.
You can also use Twitch Studio Beta, a free streaming software, to create quality content, reach your target audience, and share live videos with a community within your niche.
Streamlabs
Streamlabs is a cloud-based software designed for live video streaming. It is equally beneficial for individuals and businesses, meaning you can broadcast personal or promotional content on multiple social networking platforms in real-time.
Streamlabs is an intuitive, easy-to-use, and user-friendly software with a dashboard that allows you to manage your broadcasts effectively and reliably. For instance, using the built-in library, you can choose specific themes and stream overlays.
The software is compatible with multiple operating systems, including Windows, Linux, iOS, and Android. To promote your products or services, you can livestream your business videos and interact with your target audience using a chat feature.
The best thing about Streamlabs is its gamification features that engage your target audience, ensure higher participation, and improve overall viewers’ experiences. The software’s media sharing widget is an excellent way to request content from viewers and play them during the streaming session.
YouTube
YouTube Live is the most popular live streaming platform, with over 2.6 billion active users every month. The service/software enables Vloggers and content creators to engage their target audience and interact with viewers through live videos and chat features.
People use YouTube Live for various purposes. For example, if you are a businessman, you can share live video content to encourage your audience to attend promotional events and business expos in real-time.
Moreover, YouTube allows tracking and analyzing metrics, such as likes, comments, the number of viewers, shares, and total duration during your livestream. Livestreaming on your PC or laptop via YouTube is even more beneficial because it shows you chat rate, total playbacks, and the average watch time for your stream.
Related: Here’s How To Reach Affiliate Status On YouTube 2022
Final Words
Live streaming software lets you create, share, or watch videos in real-time. You can live stream videos on Twitch, Streamlabs, or YouTube using your smartphone, desktop computer, laptop, or tablet. Make sure you choose a platform that best fits your needs.
For instance, if you want to promote your products, YouTube is a great option. On the other hand, if you want to broadcast live video games or cooking classes, Twitch is the best service to achieve your goals. Finally, Streamlabs is ideal for broadcasting videos on social media sites.