We review some of the best ways to promote your Twitch channel.
Streaming on Twitch is a great way to reach the gaming community and get your product or service (like a video game) in front of your target audience. But with millions of Twitch streamers, promoting your stream isn’t as easy as it once was.
In this article, we’ll examine how to promote your Twitch channel on multiple platforms easily.
The first step: know who you are and build an identity
Before you promote your channel, you need to have a good understanding of who you are and what your streaming brand is. Do you stream retro games? Do you provide commentary on sporting events? Defining your brand is critical because it offers you insight into who your audience is.
Don’t compare yourself to established streamers. Most of the bigger names in the business have teams that help them with promotion, marketing, and outreach. Something you probably won’t have in the early days.
However, it wouldn’t hurt to “take class” as comedians say, in which you spend some time watching how the professionals do it. And while you shouldn’t copy them, you can take some of the things that work and build them into your program.
Starting with your Twitch channel
Twitch is home to millions of players around the world. Everyone who joins Twitch aims to elevate themselves in some way and grow as a streamer. Every gamer wants their stream to be viewed and enjoyed by a wide audience. So while you’ll find a great community in smaller streamers on Twitch, at the end of the day, you’re all fighting for the some of the same viewers.
So how can you stand out amongst the crowd?
First, make sure you’re providing your audience with high-quality content.
- Always engage them in your stream.
- Ask them to share your profile and recommend it to their friends.
- Stream consistently.
- Be sure to share your Twitch account on all social media platforms.
Ways to promote your Twitch channel
Here are some effective ways to spread the word about the hottest new channel on Twitch.
YouTube
At the top of our ways to promote your Twitch channel list is the second most viewed site on the internet, YouTube. From short videos to feature films, YouTube has something for everyone. There are many ways to promote your streaming channel across the internet, but we recommend starting with the highlights on YouTube.
Build your highlights game by picking some of the better moments of your gameplay and chopping them up into 30 second clips. Be sure to include some voiceover and context with the clip so the viewer understands what makes the host appealing and why they should care about the highlight.
After you’ve found a few clips you can add a little context and branding, upload them to YouTube, and your content is there for new fans to discover.
Everyone from politicians to actors to tech companies are on Twitter – if you don’t join the Twitter gang, you’re missing out. Twitter is a great place to share information about your upcoming stream and promote your Twitch channel, but it’s also the perfect place to connect with others through powerful hashtags and retweets. Find your target audience based on their account profile and associated topics you are interested in and engage with them regularly to increase your brand awareness.
Tiktok
One of the newest kids on the social media board, TikTok is all about consumable video content. There’s nothing wrong with TikTok viewers: it’s fair game to post streaming videos, behind-the-scenes clips, studio tours, and even glimpses into your personal life on the sensational viral platform.
Discord
Discord is almost essential in the gaming community. It’s the ultimate communication platform for content creators and consumers, and it’s critical if you want your Twitch channel to grow. There are two aspects to promoting Discord: you can create your server to discuss anything related to your channel and join other servers to connect with like-minded players. Both avenues are equally important for connecting with other streamers and growing your audience.
Summary
Success on Twitch requires hard work. You might go viral, but you must have the patience and consistency to maintain a consistent income from Twitch. Start with our tips to promote your Twitch channel.