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Are you a gamer who has recently started streaming? Have you already jump-started your Twitch account and put together your rig? If so, great! You must know how to promote your live stream on twitter by following their guidelines.
The gaming industry is a multi-billion dollar industry. And while streaming is one of many ways to earn, promoting your channel isn’t always easy with so much competition on Twitch.
Twitch is the most popular website for streaming. Millions of people watch their favorite streamers each day. Of course, there are other websites like Facebook gaming or YouTube Live. However, the most actively used website is Twitch. Since there is a lot of competition on this website, it is hard to promote your stream.
We’ll discuss the best way to use your Twitter account to promote your channel and get a jump on the competition!
How to promote your live stream on Twitter?
The first thing you should do is make a Twitter account specifically for your professional activities. Choose a username that reflects your online personality on Twitch. After that, start using your account type and follow relevant streamers and communities.
Next, you need to install the Twitch Twitter extension. With this extension, you can populate your timeline and the latest tweets on your streaming home page. Here is an example of a Twitter account feed installed on our Twitch account.
Why You Should promote your Live Stream on Twitter?
We highly recommend you use your Twitter account to promote your live stream on Twitter for several reasons.
First, Twitter allows you to schedule future communications with your audience. So if you’re running a website that offers merch or tutorials, whatever your product is, you can promote it while streaming on Twitch alone. If you have new products scheduled to be released on Wednesday at noon, you can use Twitter to promote the product when it drops rather than hop on Twitch to be sure you’re supporting the latest initiative.
Secondly, it gives your viewers another opportunity to connect with you when you’re offline. Fans that visit your Twitch page can immediately hop back online or follow your schedule (assuming you’re following a Twitch schedule) to get the latest from your brand. Your Twitter feed will show not only your latest posts but also the comments, likes, and retweets of the posts they liked on your feed. This keeps your About page fresh and open to your viewers.
Could you try to tie in popular Twitter hashtags and relevant trends to your gaming effort? Yes, actually. This way, you can get the public’s attention, and your work will get highlighted.
After building a good Twitter following, you can also post updates on your streaming schedule. In many ways, this Twitter feedback loop creates another communication channel to let your true fans know when you’re about to drop something big on Twitch. Without this communication medium, you’re relying on the wanderers on Twitch to find you or your loyalist to join when they receive a notification that you’ve gone live. It’s excellent that Twitch does this, but I ignore 90% of the messages I get that someone I follow is live.
Twitter post for promoting Live Stream
Post highlights of your gameplay on your Twitter page and put the title and link to your stream in the caption
Although there are not very legit or proper competitions on Twitter with the exception of Twitch Rivals, if a popular page or streamer is holding a giveaway or contest for best gaming clips, make sure to participate. Throw your competition or rewards in the comments; it might seem shameless, but you’re fighting for attention spans here, and they’re shorter than you think.
Lastly, it would help if you used the watermark of your streaming profile at the bottom of all your clips. This is sometimes called a watermark image (included with a link), but in layperson’s terms, you should also link to your Twitch homepage when you post or comment. Afraid of spamming? Why? This ensures that people who are interested in what you have to say have a direct link to what’s essential, more of you!
Here are Some more Tips to Promote Your Live Stream on Twitter in 2023
- Create a hashtag: Create a unique hashtag for your live stream and use it in all your promotional tweets. Encourage your audience to use the hashtag when they tweet about your live stream on twitter.
- Schedule tweets: Schedule tweets to go out before, during, and after your live stream to remind your followers about it. Use eye-catching visuals, GIFs, or short videos to grab your audience’s attention.
- Collaborate with influencers: Partner with influencers in your niche who have a significant following on Twitter. Ask them to promote your live stream on Twitter to their followers in exchange for some promotion or a shoutout.
- Engage with your audience: Interact with your Twitter account followers before and after your live stream. Ask them what they’re most excited about, answer any questions they have, and share highlights from the stream.
- Utilize Twitter Ads: Use Twitter Ads to reach a larger audience beyond your followers. Promote your live stream using Twitter Ads and target people who are interested in your niche.
- Share behind-the-scenes content: Share behind-the-scenes photos or videos of your preparation for the live stream. This creates anticipation and gives your audience a glimpse of what to expect.
- Use Twitter Spaces: Use Twitter Spaces to hold a pre-live stream conversation with your followers. This way, you can build hype, answer questions, and generate interest in your live stream on twitter.
- Collaborate with other creators: Collaborate with other creators in your niche to promote each other’s live streams on Twitter. This way, you can reach each other’s audiences and build a stronger community.
Using these tips, you can use your Twitter account to effectively promote your live stream on Twitter in 2023 and engage with your audience before, during, and after the event.
Final words
There is no shortcut to success. Becoming a famous streamer will take time. Hence, be patient and keep grinding. But if you need to use your Twitter account to promote your live stream, you’re missing out big time.
Related: How To Use Twitch Studio (2023): Easy Game Capture Tips