Becoming a successful streamer takes a lot of time and hard work. Fortunately, some tools can help you in your journey. Social media can help you expand your network and improve relationships with new viewers and industry leaders in your niche. But can platforms like LinkedIn be used to promote your live stream?
While LinkedIn isn’t typically associated with promoting a live streaming effort, using LinkedIn can offer many benefits for your brand and channel.
We review the best ways to use LinkedIn to promote your live stream.
What is LinkedIn?
According to its splash page, LinkedIn is the world’s largest professional network, with more than 875 million members in 200 countries and territories worldwide. LinkedIn’s mission is to connect the world’s professionals to make them more productive and successful.
This is important to keep in mind. While LinkedIn can be used to promote your live stream and channel, it offers different benefits than social media platforms like Instagram and TikTok.
LinkedIn and gaming
LinkedIn is a very professional social interaction website. Everyone you know won’t necessarily be using LinkedIn. So who is using LinkedIn?
Nearly all professionals. Freelancers, organizations, and corporate individuals use LinkedIn as their social media portfolio spend enormous amounts of time on the social media platform. From LinkedIn, like-minded professionals can connect and collaborate on projects and make new friends in their industry. In other words, LinkedIn is more of a proper social networking site, so don’t expect a lot of reception when you go live.
You can, however, use LinkedIn to promote your brand. Are you the OG Fortniter’ or COD battle-hard with something to share with colleagues? Want to share lessons learned and potential partnerships with other media personalities? Then LinkedIn may be for you.
And these relationships are essential as they help you build alliances and collaborative agreements with folks who can help you cross-promote. So while you won’t enjoy a boost in your audience when you go live, the people you meet on the platform can help you grow that audience. LinkedIn is as simple as that.
Using LinkedIn to promote your streaming channel
Setting up your profile is the first step to promoting your channel on LinkedIn. It’s important to keep in mind that, as a website for professionals, you should maintain a professional-looking profile. Introduce yourself in your profile’s bio section and add links to your other social media accounts.
You should post on LinkedIn and offer valuable content regularly. Feel free to share your knowledge to build a network, but stay away from self-promotion. These posts could be relevant to your streaming experiences or young streamers’ challenges. You have information to share, but any posts should offer value to the viewers.
Start building connections on LinkedIn with important and famous streamers. You can comment on their posts, asks questions, and drop content links on their posts.
Gaming organization managers are also on LinkedIn; you can interact with these profiles to build a decent following and grow your connections. Let people know what you’re about and have fun, the rest will come with time.
After you gain a sizeable LinkedIn following, you can post streaming-related content and look for new connections. Your connections will learn from your posts and look for ways to build their relationship with you.
Include the link to your streaming profile in your bio and your posts (where it belongs). This way, new connections can check out your channel and learn more about you as a professional.
In short, LinkedIn is great for promoting your live stream channel, but you can also grab the attention of organizations that may want to do business with you and collaborate. Those connections are critical.
Final word
LinkedIn is a social media website for professional users. If you promote yourself on LinkedIn using our tips, you might also gain a good following and interest from organizations that can help you build your brand.
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