Instagram Reel not getting views? We examine best practices and tips for improving your reach.
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Table of Contents
What are Instagram Reels?
Instagram Reels is a feature on the popular social media platform Instagram that allows users to create short-form videos that can be up to 60 seconds long. These videos can be edited with a variety of tools and effects, and can include background music or other audio.
The goal of Instagram Reels is to provide users with a new way to share creative and entertaining content with their followers, and to offer a format that is specifically designed for the short attention spans of today’s social media users.
Reels has become a popular tool for influencers, brands, and content creators who are looking to expand their reach and engage with audiences in new and exciting ways. With its easy-to-use interface and extensive range of editing options, Instagram Reels has quickly become one of the most popular features on the platform, helping users to create engaging and immersive video content that keeps viewers coming back for more.
Instagram Reel not getting views? Try these tips
Use trending music
One of the best ways to get more views with Reels is to use popular and trending music. Many people browse Instagram just to listen to new songs, so by using trending music, you can capture their attention and increase your views.
Keep in mind, however, if you use DMCA protected music you must have the proper license or permission from the owner of the music rights. Instagram has a library of licensed music that can be used for free by content creators, but if you want to use a specific song that is not available in the library, you will need to obtain a license from the owner of the music rights or use royalty-free music.
It’s important to note that using copyrighted music without permission can result in legal consequences, such as having your content removed, receiving a copyright strike, or being sued for copyright infringement.
Related: Illegal Jam? 3 Twitch Copyright Strikes And You’re OUT
Use hashtags
Just like with regular posts, using hashtags in your Reels can help you reach a wider audience. Make sure to use relevant hashtags that relate to your content, and don’t overdo it – stick to 3-5 hashtags per Reel.
Note: An Instagram Reel not getting views should not cause panic and overuse of hashtags. Overusing hashtags on Instagram can actually hurt your engagement and reach. While hashtags are a great way to increase visibility on your posts, using too many can come across as spammy and inauthentic.
Additionally, using irrelevant hashtags can lead to your posts being hidden or shadowbanned, meaning they won’t show up in the search results for those hashtags. It’s best to use a mix of relevant and specific hashtags that accurately reflect the content of your post, and not go overboard with the amount you use. This will ultimately lead to better engagement and more targeted reach for your content.
Keep it short and sweet
There are several reasons why you should consider keeping your Instagram Reels short. First and foremost, attention spans on social media platforms, including Instagram, are notoriously short. If your Reel is too long, viewers may quickly lose interest and move on to other content. Additionally, shorter Reels are more likely to be shared and reach a wider audience.
Another reason to keep your Reels short is that it allows you to highlight your best footage instead of including filler content. By selecting only the most engaging and visually stunning clips, you can make sure that your Reel is impressive and memorable.
Finally, keeping your Reels short can help you stay on trend with current social media habits. As platforms evolve and users adapt to new features and trends, shorter content has become increasingly popular. By creating shorter Reels, you can show that you are up-to-date with the latest social media trends and better engage your audience.
Start with a hook
To capture people’s attention, start your Reel with a hook – something that will make them want to keep watching. This could be a funny joke, an interesting fact, or a breathtaking scene.
The hook is critical for an Instagram Reel because it is the first few seconds of your video, and it determines whether or not viewers will continue watching. A strong hook can grab people’s attention and make them curious about what comes next.
It’s important to make sure that the hook is relevant to the content of your video and that it’s visually engaging. Some examples of effective hooks might include an interesting question, a surprising fact, or a striking visual element. Ultimately, a good hook can help you build an audience and grow your following on Instagram.
Be creative
Don’t be afraid to get creative with your Reels. Use filters, effects, and transitions to make your content stand out. The more unique and creative your Reels are, the more likely people are to share them and increase your views.
There are many influencers on Instagram who have become known for their creative and engaging Reels.
For example, some of the most popular include @emilydougherty, @garethpon, @samkolder, @taylorcutfilms, @thefashionfitnessfoodie, @lucymountain, @chiaraferragni, @jamescharles, @nabela, and @jacquelinef143. These influencers have gained a large following due to their unique and visually stunning content, which often incorporates music, humor, and beautiful scenery. They have also demonstrated strong storytelling skills, keeping their followers engaged and entertained with each new post.
As Instagram continues to evolve and become increasingly popular among influencers and users alike, we can expect to see even more creative and engaging content from these and other influencers in the years to come. The only way to stay ahead of the competition is to create quality content that stands above the rest; there are no shortcuts.
Final words
The key to getting more views with Instagram Reels is to create engaging and entertaining content that people want to watch and share. By following these tips and experimenting with different types of content, you can use Reels to grow your audience and increase your visibility on Instagram.