With over 140 million users on Twitch and four million active live streamers, standing out on the popular streaming platform is challenging, to say the least. This is why building a Twitch landing page that stands out from the crowd is so important.
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Before we get started, we should note that, regarding a solid Twitch landing page, there are thousands of examples available on the platform. However, if you’re a small-medium-sized streamer and want to see what a professional Twitch landing page looks like, @GoldenNubian has a really clean design that is concise and useful for a number of cross-promotion functions (he puts on a really fun stream too, so be sure to check him out!).
Table of Contents
Putting up a banner on your Twitch landing page
The very first thing that anyone who visits your page is going to see is your banner. Not only does your Twitch banner immediately communicate who you are as a person, but it also demonstrates your commitment to a solid product.
Having a professional-looking Twitch banner is also important because it helps establish your brand identity and creates a great first impression. A well-designed banner can capture the attention of potential viewers and make them more likely to check out your stream.
Finally, a strong Twitch banner can help to build trust and credibility with your audience, which can help you improve engagement over the long term.
Steps to change your Twitch landing page banner
Click on the Edit button from your Twitch landing page.
Next, click on Brand.
From here, you’ll find options to change your profile picture, Profile Accent Color, and your Banner image.
We’ve uploaded a sample image – honestly, anything is better than the default. But we highly encourage you to put up an image that speaks to your brand and identity.
Click Save.
Now, let’s make a change to the video frame viewers see when they land on your page.
By default, Twitch will display an empty video frame in front of your banner. However, this isn’t really a thrilling first impression.
Let’s change it. Click on Edit once again and scroll down to the Video Player Banner section.
Click Update. Once you’ve selected your image, go back to your homepage.
Better, right?
But we can make this cleaner. For example, adding some text to our banner image can really make it pop. Note: this can all be done for free on Canva.com, which is another reason we strongly encourage you to check out @GoldenNubian, as he designs only in Canva (and has built a pretty impressive page).
Five minutes later…
We were able to put this image together within minutes using Canva’s Twitch banner styles set to 80 percent opacity against our banner image. Now let’s update it on Twitch.
Better, right?
Creating a bio that tells visitors who you are
A great Twitch bio is important for several reasons. For starters, it serves as the viewers’ first look at you and your channel. It tells them who you are, what your content is about, and what they can expect from your streams. This can help to attract viewers who are interested in your specific niche or style of streaming.
Second, your Twitch bio can aid in the development of your brand identity. A great bio can create a strong and cohesive brand that viewers will easily recognize and remember.
Lastly, a well-written Twitch bio can aid in the development of trust and credibility with your viewers. You can establish yourself as an expert in your field and demonstrate passion for your content by providing information about your experience, interests, and goals.
Let’s create a bio for our Twitch landing page.
Click on the Profile icon. Then click Creator Dashboard.
Next, select Settings from the left-hand pane. Then select Channel.
Scroll down to the Profile Settings section.
Now put together a draft bio that is under 300 characters and tells your story.
Tip: as much as you’d like to, avoid spending too much time talking about the games you like; you’re on Twitch, and everyone knows you like to play games. Your bio should tell viewers about you or your company. Here’s ours:
Streaming This Weekend is a professional live streaming, gaming, and streaming news and resource page. We have one mission: get you the best in tips and tricks.
Click Save Changes.
All done!
Getting familiar with Twitch landing page panels
Twitch panels are useful for a number of reasons. Twitch panels give viewers an easy way to find important information about you, like links to your social media profiles, donation pages, and other resources. They also contribute to your channel’s professionalism and polish, which is important if you’re trying to build a following or establish yourself as an authority in your space.
Panels can also be customized to include a variety of content, like images, text, and even interactive elements like buttons and polls.
Note: here again, we strongly encourage you to check @GoldenNubian’s Twitch page to see a really great panel set put together.
For this article, we’ve added two panels, an About Us panel that gives us a little more room to flesh out who we are and our Twitter feed.
In this case, while we haven’t fleshed our panel area out like GoldenNubian, NickEh30, or other pros on Twitch, having some type of engagement in your panel section adds depth to your Twitch landing page.
To edit your panels, simply click on the Edit Panels button on your About Us page.
Here, you can add images, text, social media feeds, and much more via Twitch Extensions.
To access your Twitch Extensions, simply click on Extension Manager to view your extensions or add new ones.
Wow, right? If you can imagine it, Twitch probably has an extension for it.
Honestly, there isn’t enough space in this article to cover extensions thoroughly, however, we plan on tackling a number of the extensions in our Twitch Extensions series next month.
But starting with a panel as simple as an image, block of text, or social media feed is a great start to making your page pop.
That’s it for now! Be sure to check in regularly for more live-streaming tips and tricks. And don’t forget to follow us on Twitter and Instagram.
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