We take a peek at the best Super Bowl ads in 2023 with the help of Netbase Quid.
What a game. Down the wire and desperate, Philadelphia Eagles QB Jalen Hurts threw a Hail Mary as the clock ticked down to zero – to no avail. So many opportunities to close the deal against the Chiefs – the Birds just couldn’t do it. But if you were one of an estimated 100 million Americans watching the game on Sunday, you may not have noticed. For many viewers, it’s all about the ads. Here are the best NFL Super Bowl ads according to social media. Woot Woot!
Best Super Bowl ads based on social media
Thanks to Netbase Quid, an AI-powered consumer intelligence agency that uses social media to identify trends online, we have an enormous amount of data about this year’s ad lineup. Here’s what it tells us.
Best Super Bowl ads by mention
- He gets us (136,766 mentions)
- Bud Light (54,468 mentions)
- Avocados from Mexico (45,468 mentions)
- The Flash (14,164 mentions)
- Doritos (14,147 mentions)
The controversial ad “He Gets Us,” which the Young Turks have claimed is linked to a hate group, led the pack racking up 136,766 mentions online. The so-called hate group, The Servant Foundation, apparently donated 50 million to an organization called Alliance Defending Freedom (secret associates of the Justice League), a non-profit linked to policy fights on abortion and overturning non-discrimination laws in the US Supreme Court.
According to TYT, the Alliance Defending Freedom has been designated as a hate group by the Southern Poverty Law Center. Whatever the case, we’re not sure “mentions” on social are a good barometer for the “best Super Bowl ads,” but it was the most talked about online, nonetheless.
How about the runner-up though? Did Miles Teller capture what most of us do when we hear Opus 1 on repeat?
Miles Teller and wife Kaleigh on hold, jamming to Opus 1
Best Super Bowl ads by sentiment
- Bud Light (97 percent)
- Dunkin’ (92 percent)
- Pepsi (92 percent)
- Popcorners (84 percent)
- Rakuten (84 percent)
If sentiment is a better judge of what resonated most, the Bud Light commercial took the gold on Sunday. According to Quid, 97 percent of viewers expressed a positive sentiment about Miles Teller’s dance moves, followed by Affleck’s Dunkin’ Donuts stint as a drive-through cashier.
Ben Affleck serving coffee ranks #2 in sentiment among best Super Bowl ads
What did you think of #3-5 of the best Super Bowl ads in 2023?
While Miles Teller and Ben Affleck stole the show during bathroom breaks, it was Rihanna who ruled social media (we know, not a commercial).
Top 5 halftime hashtags
- #Rihanna (206,390)
- #HalfTimeShow (112,218)
- #FentyBowl (68,343)
- #AppleMusicHalftime (46,650)
- #Riri (38,225)
With a total of 471,826 related hashtags (all top 5 were related to her performance – or Fenty), Rihanna ran this social town with a stellar performance. Working her way through all her greatest hits and collaborations – with a baby bump – Riri had social media and OSHA in a frenzy all night. Well done.
What did you think of NFL’s big night? Follow us on Twitter, Facebook, Twitch, Instagram, or Discord to let us know – are the commercials getting stale? How did Riri do?